‘WWE WrestleMania’ will be in Japan instead of WWE’s home market
Posted On July 10, 2021
Japan’s most-watched live sports event in years will be shown on local TV instead of in WWE’s hometown of Las Vegas, the company announced Monday.
The network announced that it has chosen to air WWE WrestleMania in Osaka instead of the Tokyo Dome in the United States, a move that may have cost the company some viewers in the region.
In addition, the WWE has pulled back the curtain on its brand in Japan and has begun selling tickets to WrestleMania 29 in Japan.
It also announced plans to release three videos on the Japanese version of its website, the site’s official Twitter account, and a new video game for Wii U and 3DS.
The news comes after a year of mixed results for WWE in Japan, which has had mixed success at generating significant revenue, especially in the short term.
The company had struggled to make inroads with its young demographic, which typically skews male, in particular, as a key driver of the company’s growth.
The company’s recent moves to bring the show back to Japan, with a new series of “super shows” starring women wrestlers and their male counterparts, have been met with mixed reactions, especially among fans who may have missed the show’s earlier run in Japan with its heavy focus on women and gay wrestlers.
The decision to move the show in Osaka is part of the larger trend of localizing WWE content.
Japan’s broadcasting regulators have been pushing localizing its programming since 2014.